LinkedIn Content Creation Toolkit
Volume 2: Five more prompts- this time for the posts that build trust not just reach!
You asked for it. So here it is Volume 2…
Volume 1 gave you the framework and five prompts to get you started.
A lot of you wrote back and said the same thing: “I actually posted on LinkedIn, I didn’t overthink it, and it felt like me.”
That’s exactly what I wanted to hear.👏
This volume goes further. These 5 prompts are for the posts that do more than get you seen. They’re the ones that make someone feel like they know you. The ones that get saved, sent to a colleague, and replied to with “I really needed to read this today.”
There’s a difference between content that gets reach and content that builds trust. Most advice on LinkedIn is about the first one. This toolkit is about the second.
Substack is better in the App- take a look here:
I spent years chasing the wrong kind of visibility
I’d put something together that looked good, watch it get decent engagement, then wonder why no one reached out. Why no one DM’d. Why did it feel hollow even when the numbers looked fine?
The posts that changed things for me weren’t the clever ones. They were the honest ones…the ones where I admitted I’d got something wrong. Where I said the thing people were already thinking but hadn’t quite put into words. Where I wrote about the quiet frustration of doing great work and watching someone else get the credit for it.
Those posts built something the careful ones never did. They built trust.
And once I understood that, once I stopped trying to write posts that would perform and started writing posts that were actually true — things clicked. The right people found me. The conversations got real. The work that came from it meant something.
That’s what I want for you.
Before I get into the prompts, I want to share a framework I keep coming back to. In my writing, in my talks, in every coaching conversation I have.
You might have seen it before. I use it a lot because it works in more places than I originally built it for.
The SEE Framework: Spot, Express, Embed.
I created SEE to help assistants articulate their value, to “see” the work they do, put it into words that actually land, and turn that into a habit rather than a once-a-year scramble at review time. It’s the thread running through my year-end content, my visibility sessions, every talk I give on making your work impossible to miss.
Turns out it’s just as useful for content creation- here it is;
Spot: Notice the thing worth saying. The observation, the honest moment, the experience you’ve had that no one else has put into words yet.
Express: Say it in a way that connects. Not corporate, not safe, not scrubbed of every rough edge until it sounds like everyone else. In your actual voice, to one actual person.
Embed: Make it a habit. Not “when inspiration strikes”, a repeatable practice, so you’re never staring at a blank screen at 7 am, wondering what on earth to write.
That’s what this volume is built around.
📌 Upgrade to paid and get the five deep-dive prompts plus everything below:
1. The Honest Reflection — How to turn a mistake, a moment of self-doubt, or an “I used to think” realisation into a post people screenshot and send to a colleague
2. The Industry Observation — How to share what you’re noticing in your field without sounding like a press release or someone who’s never actually sat in the chair
3. The Reframe — How to take something your audience believes, gently disagree with it, and write it in a way that challenges without alienating
4. The Quiet Win — How to share a genuine success without it reading like self-promotion, so people celebrate with you instead of scrolling past
5. The Question Worth Asking — How to end a post with a question people actually want to answer, not a hollow “what do you think?” that gets tumbleweeds
Plus: A note for leaders on why your assistant is probably better placed than anyone else in your organisation to help you build your personal brand on LinkedIn and why that matters more than most people realise.
£10 a month. Less than a coffee a week. Real tools that actually work.
